I met Nathan, the co-founder of Goodjoe, at a City Year reception hosted by Robinson & Wood, a law firm just down the street from our downtown office. We started chatting and Nathan told me about his company which is a community-based t-shirt company with a passion for doing good.
A few college friends and a shared vision of using t-shirts as a basic medium to inspire people to “do good” led to the creation of Goodjoe. Their mission is to empower and creatively inspire individuals to contribute to our local and global communities.
Every month, Goodjoe partners with a nonprofit and runs a “Design for a Greater Good” t-shirt design contest. The contest design theme is based on the nonprofit’s mission statement. People from all around the world, professional graphic artists and amateurs alike, submit their mission-driven designs for people to vote on.
The nonprofit selects the winning design that best represents its mission statement and the chosen design is printed and made available for purchase on Goodjoe’s website. The nonprofit benefits from exposure to a global audience through designers and those who vote on designs and receives up to 50% of the proceeds from every t-shirt sold.
On Monday, March 21st, City Year’s “Design for a Greater Good,” will go live on Goodjoe’s website. City Year’s contest design theme is,
Harnessing the power of young people to keep at-risk student in school and on track to graduate and transform schools and communities in need.” The design theme aligns with City Year’s focus on tapping into the energy and idealism of young adult corps members to serve as near-peer mentors and role models and support the academic success of students to increase the high school graduation rate.
Please support City Year and Goodjoe by submitting designs that illustrates City Year’s mission of keeping students in school and on track. The winning designer will receive a $500 cash prize, a shirt with the winning design, and bragging rights of designing an awesome shirt that will be worn by hundreds. If you are graphically challenged, like me, you can still support us by voting on design submissions and ultimately purchasing the winning design t-shirt.
Check out what Beach, City Year San Jose/Silicon Valley’s Executive Director, had to say about what we hope to achieve through the contest and the winning design:
Stephanie Kim, Development Associate CYSJ